

Innovation, however, does not end in the products or their promotion. During the 60s and 70s ION was one of the first food producers in Greece to use, in considerable scale, advertising - first printed in magazines and newspapers and later on with the expansion of television, to TV commercials.
“Chocolate… A source of vitamins and valuable energy!”
That is how London University Professor Ian MacDonald characterised chocolate in his speech at the Greek Union of Chocolate Industries. He added that chocolate also contains a variety of minerals that are essential to good nutrition. These include calcium, phosphorous, magnesium, iron, zinc and copper. He also said that clinical studies have shown that prolonged consumption of cocoa butter and/or chocolate has a neutral effect on blood lipids. To sum up, Dr Ian MacDonald pointed out the fact that chocolate must be consumed wisely and that it is important to follow a balanced diet, which includes exercise.
You can visit Ion's website for more information: www.ion.gr